FAYE DAVIES, CREATIVE COPYWRITER

This revolutionary digital printer had so many plus points that the client found it difficult to reduce the benefits to just one. So we conceived of a number of creative directions that gave us room to talk about the key features in different executions - and came up with this direct, copy-rich campaign that put the end-client right at the centre.

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Body copy can be a tricky thing to get right when you have a lot to say. In these two executions, I varied the copy slightly to prioritise different aspects of the message.