FAYE DAVIES, CREATIVE COPYWRITER

Altea were looking to rebrand their Amadeus division and wanted a more emotive campaign springing from a solid concept. Amadeus uses big data to make the information gathered by airlines more intelligent - so we conceived of the idea ‘Everything you need, to know everything’.

 

The campaign kickstarted with a creative video which set the tone for more practical communications. I oversaw the production of the video and wrote the copy for all subsequent communications.

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Here you can see copy for an email and brochure.